{"id":17495,"date":"2018-08-16T10:40:12","date_gmt":"2018-08-16T13:40:12","guid":{"rendered":"http:\/\/lavras.tv\/site\/?p=17495"},"modified":"2018-08-16T10:40:12","modified_gmt":"2018-08-16T13:40:12","slug":"whatsapp-e-usado-por-maioria-dos-pequenos-negocios-mineiros-na-divulgacao-de-produtos-e-servicos","status":"publish","type":"post","link":"https:\/\/lavras.tv\/site\/2018\/08\/16\/whatsapp-e-usado-por-maioria-dos-pequenos-negocios-mineiros-na-divulgacao-de-produtos-e-servicos\/","title":{"rendered":"WhatsApp \u00e9 usado por maioria dos pequenos neg\u00f3cios mineiros na divulga\u00e7\u00e3o de produtos e servi\u00e7os"},"content":{"rendered":"<div class=\"lavra-antes-do-conteudo_2\" id=\"lavra-1475677409\"><div id=\"lavra-slider-27\" class=\"custom-slider lavra-slider-2990257597 lavra-slider\"><ul><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"lavra-1596465169\"><a 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https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Banner_Educacao_PortallavrasTV-200x29.png 200w\" sizes=\"(max-width: 720px) 100vw, 720px\" width=\"720\" height=\"104\"  style=\"display: inline-block;\" \/><\/a><\/div><\/li><li><a href=\"https:\/\/sistemas.lavras.mg.gov.br\/portalcidadao\/#df1b1a7c7b2a290bcb31e32771e610784662739a88807c0dacac58ede5f391a7530e299dc302d611ee73cb143fc22eaf93592e53e7b5bdb01b00a0b8d28dae460c141dd2ff83412e4dc1c31b16b25f33144a9e5620ea73b13f5bc1c59411d98439ad226e8af03840603796067d87afe130812cf3de24982d0e306f9e61e764e5\" aria-label=\"Banner_Sa\u00fade_PortallavrasTV\"><img src=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Saude_PortallavrasTV.png\" alt=\"\"  srcset=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Saude_PortallavrasTV.png 720w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Saude_PortallavrasTV-470x68.png 470w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Saude_PortallavrasTV-170x25.png 170w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Saude_PortallavrasTV-200x29.png 200w\" sizes=\"(max-width: 720px) 100vw, 720px\" width=\"720\" height=\"104\"   \/><\/a><\/li><li><div id=\"lavra-1596358323\" style=\"width:720px;height:104px;background-color:#ddd;overflow:scroll;\">\n\t<strong>Sa\u00edda da depura\u00e7\u00e3o de an\u00fancios<\/strong>\n\t<br><br>\n\tO an\u00fancio n\u00e3o \u00e9 exibido na p\u00e1gina<br><br>post atual: WhatsApp \u00e9 usado por maioria dos pequenos neg\u00f3cios mineiros na divulga\u00e7\u00e3o de produtos e servi\u00e7os, ID: 17495<br><br><span style=\"color: red;\">O post atual n\u00e3o \u00e9 id\u00eantico ao post principal.<\/span><br><br>An\u00fancios: ROXO - TOPO INTERNA - ROTATIVO 2 (197)<br \/>Grupo de an\u00fancios: Princ_Meio01_720x104 (27)<br><br>Condi\u00e7\u00f5es de exibi\u00e7\u00e3o<div style=\"margin-bottom: 20px; white-space: pre-wrap; font-family: monospace; width: 100%; background: #ffe9e9;\"><strong>condi\u00e7\u00f5es gerais<\/strong><table border=\"1\"><thead><tr><th><\/th><th>An\u00fancios<\/th><th>wp_the_query<\/th><\/tr><\/thead><tr><td>is_main_query<\/td><td>1<\/td><td>1<\/td><\/tr><tr><td>is_rest_api<\/td><td>0<\/td><td>1<\/td><\/tr><tr><td>page<\/td><td>0<\/td><td>1<\/td><\/tr><tr><td>numpages<\/td><td>0<\/td><td>1<\/td><\/tr><tr><td>is_archive<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_search<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_home<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_404<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_attachment<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_singular<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_front_page<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_feed<\/td><td>1<\/td><td><\/td><\/tr><\/table><\/div><br><br><span style=\"color: red;\">Seu site usa HTTPS, mas o c\u00f3digo do an\u00fancio cont\u00e9m HTTP e pode n\u00e3o funcionar.<\/span>\t<br><br>\n\t<a style=\"color: green;\" href=\"https:\/\/wpadvancedads.com\/manual\/ad-debug-mode\/?utm_source=advanced-ads&utm_medium=link&utm_campaign=ad-debug-mode\" target=\"_blank\" rel=\"nofollow\">Encontre solu\u00e7\u00f5es no manual<\/a>\n<\/div>\n<\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $lavraslider2990257597 = jQuery( \".lavra-slider-2990257597\" );$lavraslider2990257597.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$lavraslider2990257597.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$lavraslider2990257597.on(\"mouseover\", function() {$lavraslider2990257597.unslider(\"stop\");}).on(\"mouseout\", function() {$lavraslider2990257597.unslider(\"start\");});});<\/script><\/div><p style=\"font-weight: 400;\">Em Minas Gerais, 70% dos pequenos neg\u00f3cios utilizam o WhatsApp, aplicativo de servi\u00e7o para troca de mensagens, para se comunicar com seus clientes.<!--more--> \u00c9 o que diz a pesquisa\u00a0<em>Transforma\u00e7\u00e3o Digital nas MPE\u00a0<\/em>encomendada pelo Sebrae, que mostra a informatiza\u00e7\u00e3o das Micro e Pequenas Empresas (MPE) e Microempreendedores Individuais (MEI) e como est\u00e3o envolvidos no processo de transforma\u00e7\u00e3o digital.<\/p>\n<p style=\"font-weight: 400;\">\n<figure id=\"attachment_17496\" aria-describedby=\"caption-attachment-17496\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-17496\" src=\"http:\/\/lavras.tv\/site\/wp-content\/uploads\/2018\/08\/whatsapp.jpg\" alt=\"Reprodu\u00e7\u00e3o da internet\" width=\"620\" height=\"387\" srcset=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2018\/08\/whatsapp.jpg 620w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2018\/08\/whatsapp-150x94.jpg 150w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2018\/08\/whatsapp-300x187.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><figcaption id=\"caption-attachment-17496\" class=\"wp-caption-text\">Reprodu\u00e7\u00e3o da internet<\/figcaption><\/figure>\n<p style=\"font-weight: 400;\">De acodo com o levantamento, o WhatsApp \u00e9 o aplicativo mais utilizado pelos pequenos neg\u00f3cios mineiros. A ferramenta \u00e9 mais usada para a divulga\u00e7\u00e3o das informa\u00e7\u00f5es sobre os produtos e servi\u00e7os da empresa (57%), atendimento online ao cliente (53%) e vendas (42%).\u00a0 \u201cOs entrevistados do setor de servi\u00e7os foram os que mais afirmaram fazer o uso desse aplicativo\u201d, diz a analista do Sebrae Minas B\u00e1rbara Alves.<\/p>\n<p style=\"font-weight: 400;\">\u00a0Depois do WhatsApp, o Facebook \u00e9 o segundo no ranking dos apps mais acessados pelos pequenos neg\u00f3cios mineiros. Por\u00e9m, apenas 36% das empresas tinham p\u00e1gina nesta rede social, e desses 14% vaziam vendas por este canal digital.<\/p>\n<p style=\"font-weight: 400;\">\u00a0Al\u00e9m disso, apenas 25% dos entrevistados disseram ter um site da empresa. Dos que tinham uma p\u00e1gina,\u00a0 apenas 11% faziam vendas pela Internet. Notamos que os pequenos neg\u00f3cios usam ferramentas como facebook e site mais para divulgarem produtos e servi\u00e7os do que propriamente para realizar vendas\u201d, justifica B\u00e1rbara.<\/p>\n<p style=\"font-weight: 400;\">\u00a0Ainda de acordo com a pesquisa, 77% dos pequenos neg\u00f3cios mineiros t\u00eam acesso a Internet. Desses, 85%\u00a0 dos entrevistados dissseram ter acesso a rede pelo celular. A Internet \u00e9 usada principalmente para: uso do email (68%), pesquisa de pre\u00e7o e de fornecedores (60%), acesso a servi\u00e7os banc\u00e1rios (55%), compra de insumos ou mercadorias (52%) e divulga\u00e7\u00e3o institucional da empresa (45%).<\/p>\n<p style=\"font-weight: 400;\">\u00a0Acesse o link da pesquisa completa:\u00a0<a href=\"https:\/\/goo.gl\/27o8Q8\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=https:\/\/goo.gl\/27o8Q8&amp;source=gmail&amp;ust=1534511845482000&amp;usg=AFQjCNH62vt2EIQJiarrGXwH4hJZMHsBKw\">https:\/\/goo.gl\/27o8Q8<\/a><\/p>\n<p style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/mail.google.com\/mail\/u\/0\/?ui=2&amp;ik=63290e389a&amp;view=fimg&amp;th=1653e8739a8168f5&amp;attid=0.5&amp;disp=emb&amp;attbid=ANGjdJ-myR37tl5pWlU6PESMQ3m7RZHnljSuC57W0cWuFudekivP4VJMTDok10xF19dbuAD1Y_P_9eXjv16JfUmNlZOcCl6ZJl9KxyvI8BXiS6slqnvRmfgtxok00rQ&amp;sz=w1464-h1010&amp;ats=1534425445481&amp;rm=1653e8739a8168f5&amp;zw&amp;atsh=1\" alt=\"Trasnforma\u00c3\u00a7\u00c3\u00a3o Digital nos MPE Mineiras  - 2018\n\n\" \/><\/p>\n<p style=\"font-weight: 400;\">Fonte: Sebrae<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em Minas Gerais, 70% dos pequenos neg\u00f3cios utilizam o WhatsApp, aplicativo de servi\u00e7o para troca de mensagens, para se comunicar com seus clientes.<\/p>\n","protected":false},"author":2,"featured_media":17496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,2],"tags":[2439,5103,530,1362,5102,252,2769,3044],"class_list":["post-17495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-noticias","tag-divulgacao","tag-empresa","tag-minas-gerais","tag-pesquisa","tag-produto","tag-sebrae","tag-servico","tag-whatsapp"],"better_featured_image":{"id":17496,"alt_text":"","caption":"Reprodu\u00e7\u00e3o da 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class=\"advgb-post-tax-term\">Pesquisa<\/a>","<a href=\"https:\/\/lavras.tv\/site\/category\/noticias\/\" class=\"advgb-post-tax-term\">produto<\/a>","<a href=\"https:\/\/lavras.tv\/site\/category\/noticias\/\" class=\"advgb-post-tax-term\">sebrae<\/a>","<a href=\"https:\/\/lavras.tv\/site\/category\/noticias\/\" class=\"advgb-post-tax-term\">servi\u00e7o<\/a>","<a href=\"https:\/\/lavras.tv\/site\/category\/noticias\/\" class=\"advgb-post-tax-term\">whatsapp<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">divulga\u00e7\u00e3o<\/span>","<span class=\"advgb-post-tax-term\">empresa<\/span>","<span class=\"advgb-post-tax-term\">minas gerais<\/span>","<span class=\"advgb-post-tax-term\">Pesquisa<\/span>","<span class=\"advgb-post-tax-term\">produto<\/span>","<span class=\"advgb-post-tax-term\">sebrae<\/span>","<span class=\"advgb-post-tax-term\">servi\u00e7o<\/span>","<span class=\"advgb-post-tax-term\">whatsapp<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Publicado 8 anos atr\u00e1s","modified":"Atualizado 8 anos atr\u00e1s"},"absolute_dates":{"created":"Publicado em 16 de agosto de 2018","modified":"Atualizado em 16 de agosto de 2018"},"absolute_dates_time":{"created":"Publicado em 16 de agosto de 2018 10:40","modified":"Atualizado em 16 de agosto de 2018 10:40"},"featured_img_caption":"Reprodu\u00e7\u00e3o da 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