{"id":4346,"date":"2016-11-29T08:27:03","date_gmt":"2016-11-29T10:27:03","guid":{"rendered":"http:\/\/lavras.tv\/site\/?p=4346"},"modified":"2016-11-29T08:27:03","modified_gmt":"2016-11-29T10:27:03","slug":"vendas-na-black-friday-deste-ano-sobem-11-em-relacao-a-2015-aponta-pesquisa-da-serasa","status":"publish","type":"post","link":"https:\/\/lavras.tv\/site\/2016\/11\/29\/vendas-na-black-friday-deste-ano-sobem-11-em-relacao-a-2015-aponta-pesquisa-da-serasa\/","title":{"rendered":"Vendas na Black Friday deste ano sobem 11% em rela\u00e7\u00e3o a 2015, aponta pesquisa da Serasa"},"content":{"rendered":"<div class=\"lavra-antes-do-conteudo_2\" id=\"lavra-4025871088\"><div id=\"lavra-slider-27\" class=\"custom-slider lavra-slider-228752235 lavra-slider\"><ul><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"lavra-3422399371\"><a href=\"https:\/\/sistemas.lavras.mg.gov.br\/portalcidadao\/#df1b1a7c7b2a290bcb31e32771e610784662739a88807c0dacac58ede5f391a7530e299dc302d611ee73cb143fc22eaf93592e53e7b5bdb01b00a0b8d28dae460c141dd2ff83412e4dc1c31b16b25f33144a9e5620ea73b13f5bc1c59411d98439ad226e8af03840603796067d87afe130812cf3de24982d0e306f9e61e764e5\" aria-label=\"Lavras-TV&#8211;720x104px (1) (1)\"><img src=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Lavras-TV-720x104px-1-1.png\" alt=\"\"  srcset=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Lavras-TV-720x104px-1-1.png 720w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Lavras-TV-720x104px-1-1-470x68.png 470w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Lavras-TV-720x104px-1-1-170x25.png 170w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Lavras-TV-720x104px-1-1-200x29.png 200w\" sizes=\"(max-width: 720px) 100vw, 720px\" width=\"720\" height=\"104\"  style=\"display: inline-block;\" \/><\/a><\/div><\/li><li><a href=\"https:\/\/sistemas.lavras.mg.gov.br\/portalcidadao\/#df1b1a7c7b2a290bcb31e32771e610784662739a88807c0dacac58ede5f391a7530e299dc302d611ee73cb143fc22eaf93592e53e7b5bdb01b00a0b8d28dae460c141dd2ff83412e4dc1c31b16b25f33144a9e5620ea73b13f5bc1c59411d98439ad226e8af03840603796067d87afe130812cf3de24982d0e306f9e61e764e5\" aria-label=\"Banner_Emprego_PortallavrasTV\"><img src=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Emprego_PortallavrasTV.png\" alt=\"\"  srcset=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Emprego_PortallavrasTV.png 720w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Emprego_PortallavrasTV-470x68.png 470w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Emprego_PortallavrasTV-170x25.png 170w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Emprego_PortallavrasTV-200x29.png 200w\" sizes=\"(max-width: 720px) 100vw, 720px\" width=\"720\" height=\"104\"   \/><\/a><\/li><li><a href=\"https:\/\/sistemas.lavras.mg.gov.br\/portalcidadao\/#df1b1a7c7b2a290bcb31e32771e610784662739a88807c0dacac58ede5f391a7530e299dc302d611ee73cb143fc22eaf93592e53e7b5bdb01b00a0b8d28dae460c141dd2ff83412e4dc1c31b16b25f33144a9e5620ea73b13f5bc1c59411d98439ad226e8af03840603796067d87afe130812cf3de24982d0e306f9e61e764e5\" aria-label=\"Banner_Obras_PortallavrasTV\"><img src=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Obras_PortallavrasTV.png\" alt=\"\"  srcset=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Obras_PortallavrasTV.png 720w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Obras_PortallavrasTV-470x68.png 470w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Obras_PortallavrasTV-170x25.png 170w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Obras_PortallavrasTV-200x29.png 200w\" sizes=\"(max-width: 720px) 100vw, 720px\" width=\"720\" height=\"104\"   \/><\/a><\/li><li><div style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"lavra-715209554\"><a href=\"https:\/\/sistemas.lavras.mg.gov.br\/portalcidadao\/#df1b1a7c7b2a290bcb31e32771e610784662739a88807c0dacac58ede5f391a7530e299dc302d611ee73cb143fc22eaf93592e53e7b5bdb01b00a0b8d28dae460c141dd2ff83412e4dc1c31b16b25f33144a9e5620ea73b13f5bc1c59411d98439ad226e8af03840603796067d87afe130812cf3de24982d0e306f9e61e764e5\" aria-label=\"Banner_Educa\u00e7\u00e3o_PortallavrasTV\"><img src=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Banner_Educacao_PortallavrasTV.png\" alt=\"\"  srcset=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Banner_Educacao_PortallavrasTV.png 720w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Banner_Educacao_PortallavrasTV-470x68.png 470w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Banner_Educacao_PortallavrasTV-170x25.png 170w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/01\/Banner_Educacao_PortallavrasTV-200x29.png 200w\" sizes=\"(max-width: 720px) 100vw, 720px\" width=\"720\" height=\"104\"  style=\"display: inline-block;\" \/><\/a><\/div><\/li><li><a href=\"https:\/\/sistemas.lavras.mg.gov.br\/portalcidadao\/#df1b1a7c7b2a290bcb31e32771e610784662739a88807c0dacac58ede5f391a7530e299dc302d611ee73cb143fc22eaf93592e53e7b5bdb01b00a0b8d28dae460c141dd2ff83412e4dc1c31b16b25f33144a9e5620ea73b13f5bc1c59411d98439ad226e8af03840603796067d87afe130812cf3de24982d0e306f9e61e764e5\" aria-label=\"Banner_Sa\u00fade_PortallavrasTV\"><img src=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Saude_PortallavrasTV.png\" alt=\"\"  srcset=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Saude_PortallavrasTV.png 720w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Saude_PortallavrasTV-470x68.png 470w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Saude_PortallavrasTV-170x25.png 170w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2025\/03\/Banner_Saude_PortallavrasTV-200x29.png 200w\" sizes=\"(max-width: 720px) 100vw, 720px\" width=\"720\" height=\"104\"   \/><\/a><\/li><li><div id=\"lavra-3091888350\" style=\"width:720px;height:104px;background-color:#ddd;overflow:scroll;\">\n\t<strong>Sa\u00edda da depura\u00e7\u00e3o de an\u00fancios<\/strong>\n\t<br><br>\n\tO an\u00fancio n\u00e3o \u00e9 exibido na p\u00e1gina<br><br>post atual: Vendas na Black Friday deste ano sobem 11% em rela\u00e7\u00e3o a 2015, aponta pesquisa da Serasa, ID: 4346<br><br><span style=\"color: red;\">O post atual n\u00e3o \u00e9 id\u00eantico ao post principal.<\/span><br><br>An\u00fancios: ROXO - TOPO INTERNA - ROTATIVO 2 (197)<br \/>Grupo de an\u00fancios: Princ_Meio01_720x104 (27)<br><br>Condi\u00e7\u00f5es de exibi\u00e7\u00e3o<div style=\"margin-bottom: 20px; white-space: pre-wrap; font-family: monospace; width: 100%; background: #ffe9e9;\"><strong>condi\u00e7\u00f5es gerais<\/strong><table border=\"1\"><thead><tr><th><\/th><th>An\u00fancios<\/th><th>wp_the_query<\/th><\/tr><\/thead><tr><td>is_main_query<\/td><td>1<\/td><td>1<\/td><\/tr><tr><td>is_rest_api<\/td><td>0<\/td><td>1<\/td><\/tr><tr><td>page<\/td><td>0<\/td><td>1<\/td><\/tr><tr><td>numpages<\/td><td>0<\/td><td>1<\/td><\/tr><tr><td>is_archive<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_search<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_home<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_404<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_attachment<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_singular<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_front_page<\/td><td>1<\/td><td><\/td><\/tr><tr><td>is_feed<\/td><td>1<\/td><td><\/td><\/tr><\/table><\/div><br><br><span style=\"color: red;\">Seu site usa HTTPS, mas o c\u00f3digo do an\u00fancio cont\u00e9m HTTP e pode n\u00e3o funcionar.<\/span>\t<br><br>\n\t<a style=\"color: green;\" href=\"https:\/\/wpadvancedads.com\/manual\/ad-debug-mode\/?utm_source=advanced-ads&utm_medium=link&utm_campaign=ad-debug-mode\" target=\"_blank\" rel=\"nofollow\">Encontre solu\u00e7\u00f5es no manual<\/a>\n<\/div>\n<\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $lavraslider228752235 = jQuery( \".lavra-slider-228752235\" );$lavraslider228752235.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$lavraslider228752235.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$lavraslider228752235.on(\"mouseover\", function() {$lavraslider228752235.unslider(\"stop\");}).on(\"mouseout\", function() {$lavraslider228752235.unslider(\"start\");});});<\/script><\/div><p>As vendas na Black Friday este ano no Brasil subiram 11% em rela\u00e7\u00e3o a 2015, segundo pesquisa da Serasa Experian. <!--more-->Foi considerado o dia da promo\u00e7\u00e3o em si e o fim de semana subsequente (de 25 a 27 de novembro). Em 2015, o crescimento anual havia sido de 9%.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-4347 aligncenter\" src=\"http:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f.jpeg\" alt=\"black-f\" width=\"759\" height=\"469\" srcset=\"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f.jpeg 970w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f-150x93.jpeg 150w, https:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f-300x186.jpeg 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/p>\n<p>Para os economistas da Serasa, o crescimento nas vendas da Black Friday em 2016 revela que esta data est\u00e1 ganhando relev\u00e2ncia dentre outras comemora\u00e7\u00f5es importantes do movimento varejista nacional. &#8220;Contudo, \u00e9 importante ressaltar que um movimento mais forte na Black Friday tende a antecipar e, provavelmente, levar a um enfraquecimento das vendas de Natal&#8221;, aponta o relat\u00f3rio.<\/p>\n<p>Este m\u00eas, levantamento realizado pela plataforma AondeConvem revelou que os usu\u00e1rios est\u00e3o aproveitando as promo\u00e7\u00f5es lan\u00e7adas no per\u00edodo da Black Friday para adiantar as compras de Natal, que costumam pesar e acumular d\u00e9bitos no or\u00e7amento de dezembro. O site fez uma pesquisa online com 10.400 participantes e mostrou que 73% fazem essa antecipa\u00e7\u00e3o de compra. Os principais objetos de desejo s\u00e3o dispositivos eletr\u00f4nicos (23,9%), seguidos de roupas (19,4%) e eletrodom\u00e9sticos (17,3%).<\/p>\n<p>Fonte: Itatiaia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As vendas na Black Friday este ano no Brasil subiram 11% em rela\u00e7\u00e3o a 2015, segundo pesquisa da Serasa Experian.<\/p>\n","protected":false},"author":2,"featured_media":4347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,2],"tags":[1537,1166,1607],"class_list":["post-4346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-noticias","tag-black-friday","tag-comercio","tag-vendas"],"better_featured_image":{"id":4347,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":970,"height":600,"file":"2016\/11\/black-f.jpeg","sizes":{"thumbnail":{"file":"black-f-150x93.jpeg","width":150,"height":93,"mime-type":"image\/jpeg","source_url":"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f-150x93.jpeg"},"medium":{"file":"black-f-300x186.jpeg","width":300,"height":186,"mime-type":"image\/jpeg","source_url":"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f-300x186.jpeg"},"featured-slider-img":{"file":"black-f-640x480.jpeg","width":640,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f-640x480.jpeg"},"featured-post-img":{"file":"black-f-480x320.jpeg","width":480,"height":320,"mime-type":"image\/jpeg","source_url":"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f-480x320.jpeg"},"sow-carousel-default":{"file":"black-f-272x182.jpeg","width":272,"height":182,"mime-type":"image\/jpeg","source_url":"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f-272x182.jpeg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":4346,"source_url":"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f.jpeg"},"author_meta":{"display_name":"Lavras TV","author_link":"https:\/\/lavras.tv\/site\/author\/lavrastv\/"},"featured_img":"https:\/\/lavras.tv\/site\/wp-content\/uploads\/2016\/11\/black-f-300x186.jpeg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/lavras.tv\/site\/category\/destaques\/\" class=\"advgb-post-tax-term\">Destaques<\/a>","<a href=\"https:\/\/lavras.tv\/site\/category\/noticias\/\" class=\"advgb-post-tax-term\">Not\u00edcias<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Destaques<\/span>","<span class=\"advgb-post-tax-term\">Not\u00edcias<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/lavras.tv\/site\/category\/noticias\/\" class=\"advgb-post-tax-term\">black friday<\/a>","<a href=\"https:\/\/lavras.tv\/site\/category\/noticias\/\" class=\"advgb-post-tax-term\">com\u00e9rcio<\/a>","<a href=\"https:\/\/lavras.tv\/site\/category\/noticias\/\" class=\"advgb-post-tax-term\">vendas<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">black friday<\/span>","<span class=\"advgb-post-tax-term\">com\u00e9rcio<\/span>","<span class=\"advgb-post-tax-term\">vendas<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Publicado 9 anos atr\u00e1s","modified":"Atualizado 9 anos atr\u00e1s"},"absolute_dates":{"created":"Publicado em 29 de novembro de 2016","modified":"Atualizado em 29 de novembro de 2016"},"absolute_dates_time":{"created":"Publicado em 29 de novembro de 2016 08:27","modified":"Atualizado em 29 de novembro de 2016 08:27"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/posts\/4346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/comments?post=4346"}],"version-history":[{"count":1,"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/posts\/4346\/revisions"}],"predecessor-version":[{"id":4348,"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/posts\/4346\/revisions\/4348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/media\/4347"}],"wp:attachment":[{"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/media?parent=4346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/categories?post=4346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lavras.tv\/site\/wp-json\/wp\/v2\/tags?post=4346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}